CLIIA vs The Brands You Know — by the numbers
Our naming policy: we compare categories and price tiers, not trademarks. Every number below is either public retail data or our own FOB quotation (Oct 2025). If a tier description matches a brand in your head, that's the point — but our buyers deserve a comparison that can't turn into a legal letter.
Tier 1 — A US DTC cordless brand (retail from ~$159)
| That brand | CLIIA |
|---|
| Model | Consumer brand, retail shelf | Factory line, FOB $27–48 |
| Who profits | Brand owner | You: retail-ready margin + OEM logo from 1,000 pcs |
| Channel role | Competes with you on Amazon | You own the listing and the customer |
Tier 2 — A Ningbo-headquartered global manufacturer (its own US/NZ brands)
| That giant | CLIIA |
|---|
| Scale | 65M+ units, multiple own brands | Curated 114-SKU certified library, agile MOQ 400 |
| Fit | Big-box programs | Distributors wanting line exclusivity & fast OEM |
Tier 3 — A ~$400+ premium stick-vacuum brand
| Premium tier | CLIIA |
|---|
| Price | $400+ retail | FOB $27–48 → your shelf at 1/4–1/3 of premium |
| Role for you | Traffic anchor you can't private-label | Same spec language (kPa, BLDC, HEPA), private-label friendly |
Tier 4 — A US multi-brand lifestyle group (recently restructured)
| That group | CLIIA |
|---|
| Status | Chapter 11 restructuring 2024 — channel in flux | Stable supply, stable pricing |
| Opening | — | Their dealers are our first call |
Next step: email info@cliia.com for the FOB list and a mix-container plan for your market. Blog: Cordless Steam Mop vs Corded — 30 Days of Factory Testing and Do UV Mattress Vacuums Actually Work? cover the two hottest comparison debates with factory data.